There´s no doubt that in promotional items we can still find evergreens which do not have much in common with the word creativity, but, yet, are functional. A pen with a logo, a cheap promotional T-shirt wit a company´s slogan, or a lanyard in company´s colours. These are things which always work, aren´t they? A safe bet.
Times have changed
20 years ago promotional items and giveaways were mainly connected with big players. They bought cheap and in large quantities. Perhaps everybody used to have a T-shirt with a car logo or a pen with a logo of a bank. We also remember that the T-shirt ended up in dad´s garage ready to wipe dirt and the pens, at best, as a blowpen. It was good enough for that time, the market wasn´t that saturated and when the logo was on something useful for us it must have meant that the company was highly suitable for “investment” of our money in its products.
How is it different today? It is not a simple question, but let´s take a look at the car, financial or consumer goods markets. While deciding for buying anything, we can be sure to have at least five quality alternatives to choose from. And here consumers lose and win at the same time. They lose because decision-making is hell. On the other hand, they win because companies compete in offering better services, support and gifts.
Creativity is just a word
Now we are getting to the central point. Creativity. Just a word for lots of people, but for us it is something which helps us provide services that will make you stand out. There is no point in writing how we can do it. Each client is unique and therefore we look for differences in details. For somebody we come up with and design a whole textile collection, for another company we create a whole concept of gifts for clients.